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The business intelligence behind women's sports. Delivered twice a week to your inbox — free.
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What's Inside Every Issue
The Lead
One big story, broken down. The business angle that most coverage misses — deals, dollars, and what it actually means for the game.
Also This Week
Three stories worth your attention. Franchise moves, athlete economics, sponsorship shifts — the signals that serious readers track.
The Number
One data point that reframes how you see the market. Context-first, no fluff — the kind of stat you'll repeat in a meeting.
Quick Hits
Three bullets under 20 words each. The moves, the deals, the names you need to know — before everyone else is talking about them.
We Cover
Athlete Economics
WNBA Business
Expansion Strategy
Sponsorship Power
Ownership Groups
NIL & Endorsements
Stadium Deals
Media Rights
Private Equity in Sports
Brand Partnerships
Women's sports is a billion-dollar industry.
Read it like one.
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