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Expansion

Women's sports is the fastest-growing market in professional athletics. Expansion tracks every new franchise, ownership group, stadium deal, and league milestone shaping what comes next — from the boardroom to opening day.

New Franchises Ownership Groups Stadium Deals League Strategy Private Equity Market Valuations

Latest in Expansion

Expansion

The WNBA Set a March 10 Deadline. Here's Why It May Backfire.

The WNBA has officially informed the players' union that a term sheet for a new Collective Bargaining Agreement (CBA) must be finalized by March 10th to ensure the 2026 schedule remains intact. NBA Commissioner Adam Silver reinforced the urgency at All-Star Weekend on February 14th, stating that negotiations were

Feb 23, 2026 · 2 min read min read

Expansion

The WNBA's $460 Million Paradox: Financial Distress at the Table, Equity Plays in the Boardroom

The WNBA and the players' union (WNBPA) are still in a labor dispute as the WNBA 2026 season rapidly approaches. By this point, we all know the basics of the argument

Feb 22, 2026 · 3 min read min read

Expansion

The WNBA Is Worth Billions - Here's Why That Doesn't Mean Players Get Paid More

When Cleveland, Detroit, and Philadelphia each paid $250 million to join the WNBA last year, fans asked a question: if someone is willing to pay a quarter of a billion dollars just to enter this league, why are players still earning an average of $120,000 a season? The answer

Feb 20, 2026 · 3 min read min read

Expansion

The WNBA Has Never Been More Valuable. So Why Can't It Pay Its Players?

The most important number in women's sports right now is not a point total or a shooting percentage. It's 140%. According to the latest Redtorch SportOnSocial Global Sports Properties report, the WNBA posted a 140% increase in global online searches over the past year, topping the

Feb 19, 2026 · 3 min read min read

Expansion

WNBA Expansion: The $500 Million Waiting Room

The Portland Fire’s 90,000-square-foot training facility in Hillsboro is almost finished, featuring full-size courts and a massive medical wing. But the current CBA stalemate has left the building empty. Neither the Fire nor the Toronto Tempo have a single player under contract or a confirmed date for an

Feb 15, 2026 · 1 min read min read

Expansion

WNBA CBA Standoff 2026: What it Means for Portland & Toronto

Portland isn’t just bringing the "Fire" name back; they’re literallly building a fortress for the team. RAJ Sports just announced a naming rights deal with Kaiser Permanente for a 90,000-square-foot training facility in Hillsboro. They are building out a 17,000 square-foot gym, dedicated rooms

Feb 14, 2026 · 1 min read min read